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OHSEM ADS 2022 is an event that aims to educate businesses on the advantages of advertising with the power of consumer data
Held by REV Media Group (RMG) and Dattel Asia Group (Dattel) the event will take place on 3 November at Mines 2, Seri Kembangan. It is expected to attract up to 3,000 business owners and marketers from the Malaysian small and medium-sized enterprise (SME) community looking to maximise Returns on Investment (ROI) from their ad spending.
Most businesses recognise the appeal of advertising on popular websites such as The New Straits Times, SAYS, and Vocket. However, many are less aware that these sites are part of the REV Media Network, which boasts the largest network audience in Malaysia. Comscore reported that REV Media Network attracts 15.8 million monthly unique visitors, more than even Facebook or Google in Malaysia.
While digital marketing best practices usually integrates a mix of social media, search engine optimisation, Google ads, and Premium Content Publishers, most SMEs can only afford social media for their marketing due to its price entry point.
Image used for illustration purposes only.
Image via Carlos Muza (Unsplash)
Based on conversations with SMEs, there are three key reasons why premium content publishing networks are not in their digital marketing mix:
1. It is perceived as expensive, and beyond their price range
2. They are unsure of the efficacy of such premium content platforms even though large brands are using it
3. They don’t know how and who to connect with if they are interested
OHSEM ADS 2022 aims to address these three main concerns by educating SMEs on the power of premium content publishing networks and the value it brings. The event will showcase examples of effective advertising on REV Media Network by SMEs.
The first collaboration between RMG and Dattel was in March 2022 when they jointly launched REV Ad Manager, the first AI-powered self-serve advertising platform for Malaysian publishers
Image via REV Media Group (Provided to SAYS)
The platform harnesses an innovative approach to advertising by using consumer behaviour data to recommend the best REV sites for the merchants’ advertising target audience.
Since its launch, more than 100 companies — ranging from SMEs to large brands in retail, fashion, and healthcare — have accessed REV Ad Manager and its features. With OHSEM ADS 2022, RMG and Dattel aim to make REV Ad Manager available to all attending SMEs.
RMG’s Chief Executive Officer, Samuel Wee, said, “Gone are the days where SME business owners need to traditionally acquire data and create personas to match their audience targeting. Our AI-powered recommendation engine will recommend the best media asset that is optimised for your market audience, which makes it easier for the brands.”
Those attending the event will be able to advance their marketing and advertising ability via REV Ad Manager by creating consumer personas using consumer behaviour data, which includes segmentation into 30 Behaviour Archetypes and 12 Value Traits of Consumers. The platform can generate more than 103,000 consumer personas, covering 174 product and service categories.
“Targeting the right audience is crucial in any business aspect. We want to come in to aid and empower SMEs with data that is actionable and most importantly, yields results. We have proven ROI results that currently surpasses Click-Through Rate benchmarks of Social Media Ads. This is something that we are proud of and want to extend to OHSEM ADS 2022 attendees,” said Dattel’s Chief Executive Officer, Ashran Dato’ Ghazi.
Consisting of a certified group of agencies, REV Marketing Partners will help SMEs in their ads journey, be it with personalised marketing campaigns or targeting local premium Malaysian websites.
Image via REV Media Group (Provided to SAYS)
Attendees will also be able to take advantage of special OHSEM advertising rates that are exclusively available at the event
Image via REV Ad Manager (Provided to SAYS)
Designed for SMEs, these rates will enable them to test out the efficacy of a premium content publishing network for themselves, giving them more affordable options to reach their intended audience.
Also supporting the event are Strategic Partners EasyStore and unifi Business Club, Financing Partner Myisco, and Dreamtalents Media as the Official Digital Agency.
Visit this website to register for OHSEM ADS 2022 and claim your access to REV Ad Manager
Image via REV Media Group (Provided to SAYS)
Find out more about how REV Ad Manager can help your business:
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Image via SAYS
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