Here are three areas the brand is focusing on to make sports more accessible:
1. Pathways
Under Armour works with communities around the world to help build programmes and drive engagement in organised, structured, and competitive sports programming for young people.
Globally, it has impacted 20 communities with UA Sports Zone, expanded the women’s UA Next Programming, and continues to tackle the cost barrier of sport.
2. People
By bringing together coaches, organisations, and community stakeholders, the brand aims to help break down barriers to sports engagement and create a lasting change.
This helps level the coaching landscape and support key community partners. In the US, the brand has launched a collegiate program for Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs).
3. Performance
Athletes need the necessary tools to excel, which is why Under Armour continues to provide performance solutions, resources, and tools that athletes need to achieve their best.
This includes helping women to keep evolving the way they train, compete, and recover. On top of that, the brand is also making running a more inclusive sport, as well as delivering footwear innovations across playing fields.
Learn more about Under Armour’s plan to deliver on its commitment from now to 2030, plus real life inspiring stories here.