Wanting to raise awareness on the importance of spending quality time with family and friends, the Pepsi Blackout Hour Challenge encourages you to put away those gadgets for an hour during mealtimes.
The great thing about this challenge is that your family and friends get to join the fun and be competitive with each other as well, ultimately allowing for a good bonding sesh.
It’s simple, really. All you need to do is to focus on the fizz, feast, and companionship for an hour with your phone set aside. The person who ends up touching their phone will be disqualified! ;P