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This Spotlight is sponsored by 7-Eleven.
1. 7-Eleven used to be called Tote’m Stores
The reason it was called Tote’m Stores was because customers literally toted, or hauled, their groceries away. Some of the original Tote’m stores even featured totem poles out front.
The first convenience store was later renamed 7-Eleven in 1946 to reflect its 7am to 11pm operating hours.
2. It was the first ever convenience store to open 24 hours
7-Eleven wasn’t always a 24-hour establishment. In 1963, one of the outlets decided to stay open past 11pm to accommodate university students. When business boomed, the store decided to stay open for 24 hours a day, seven days a week.
Besides that, 7-Eleven was also the first convenience store to sell petrol and offer ATM services to customers.
3. 7-Eleven coined and trademarked the term “brain freeze”
When sipping through a straw, 7-Eleven’s agency director Bob Standord commented that it made a “slurp” sound, leading to the iconic Slurpee that we’re all familiar with. In 1994, they even coined and trademarked the term “brain freeze” to express the painful joy of drinking a frozen Slurpee.
4. They sell 44 Olympic-sized swimming pools worth of Slurpees in a year
According to 7-Eleven, 14 million Slurpees are sold each month, with the top flavours being Coca-Cola and Wild Cherry. Since the Slurpee was introduced in 1966, 7-Eleven says 7.2 billion have been sold, one for nearly every person on the planet.
5. The first 7-Eleven store in Malaysia opened on 9 October 1984 in Jalan Bukit Bintang, Kuala Lumpur
In fact, the original outlet is still in operation today.
6. They have their own branded snacks and items
7-Eleven also release their very own private label products. You can find things like chips, kuaci, hand sanitizers, and more in their stores!
7. You probably have a 7-Eleven store nearby you
There are over 2,400 outlets nationwide, serving more than one million customers daily.
First things first, quench your thirst by getting a 22oz Slurpee for only RM1.70.
For My7E members, you’ll also get to enjoy extra 17% off savings, as well as exclusive freebies. Just download the My7E app, register and scan your member ID, and you’ll get a free Homesoy Soya Milk drink!
For all 7-Eleven shoppers, you can redeem a free Coca-Cola Zero Sugar 250ml or AceMD Hand Sanitizer 50ml, with just a minimum spend of RM10.
Besides that, when you spend a minimum of RM30 to reload your telco prepaid credit at 7-Eleven, you’ll get a RM1.70 cash voucher. There are 17,700 cash vouchers up for grabs, so don’t miss out!
Take a look at all of our Spotlight stories to date here.