Over two billion people around the world use WhatsApp, and research has shown that people are not only using the app to message their friends, but to also connect with businesses. In fact, there are over 50 million WhatsApp Business users globally who are utilising the app to grow their businesses.
The WhatsApp Business app is free to use, and was built with small business owners in mind.
Here’s a look at some of the special features you can use as an SME owner:
Create a business profile
Add helpful information like your address, operation hours, business description, email address, and website to help customers discover important information about you.
Connect using messaging toolsWhatsApp offers messaging templates to help you build key conversations in advance. You can set away messages, quick replies, and greeting messages to respond to customers quickly too.
Make a Catalog and Collection
Catalog lets you showcase your products or services, and share them on WhatsApp, Facebook, Instagram, and other online platforms. Once you’ve created a Catalog, you can utilise Collections to organise your catalog items.
QR codes and short links
Make it easy for customers to connect with you using a unique WhatsApp Business QR code or short link. This enables new and existing customers to start a conversation with your business.
Use labels to sort conversations
Worried about missing out on previous chats or orders? Sort and colour code your customers’ conversations into helpful categories, like “New customers” or “Pending orders.”